Growth Through innovation
In the early 2000s, George’s son, George “Chip” Doetsch III, assumed day-to-day operations as President.
Chip, who got his start working in his father’s dealerships, earned a BBA in finance from the University of Oklahoma in 1991 and started his professional career working in corporate finance before returning to Columbia to help build the dealership.
Today, Chip, who holds a majority ownership share, collaborates with both his father and son, Edward, who now serves as General Manager.
Under Chip's leadership, Apple Ford's sales and service operations have significantly expanded, making it one of Central Maryland's largest automotive dealerships.